Daily/Monthly Active Users
The Daily/Monthly Active Users chart measures community interest by providing a percentage of how many monthly active users are engaged daily.
Fastpath: , then select Engagement Dashboard
In the DAU/MAU for a month, the number of average daily users (using only days with activity) is divided by the number of monthly active users. You can click a month's DAU/MAU to see the DAU/MAU for each day in that month.
In the DAU/MAU for a day, the number of users for each day is divided by the number of monthly active users. For example, if June has 1000 active users and June 3rd has 500 active users, the DAU/MAU for June 3rd is 50%.
Note: DAU/MAU is only available for the last full month.
Metric definition
Daily/Monthly Active Users = Daily Active User divided by Monthly Active users
where:
- Daily active users
- A daily active user is someone who views any content type on any given day. Adding up all users identified as daily active users provides the total daily active users for the specified reporting date.
- Monthly active users
- A monthly active user is someone who views any content type on any given day of the active month. Adding up all users identified as daily active users provides the total daily active users for the specified reporting date.