Advocacy

Advocacy is a streamlined way to quickly create a secret group of user advocates and create targeted quests to motivate them.

Advocacy provides a targeted place for user advocates in your community. When you set up an Advocate group, it is secret by default, so only members can see the quests or get the rewards. You can only have one Advocacy group per community. You can use an existing group as the Advocacy group, or you can create and provision the group from scratch by using the Rewards console.

Advocacy quests don't have to take place in the group, but you can create quests that are focused on creating and interacting with content inside the secret group, where only advocates can see it, to create excitement around advocate activities. The Advocates group includes a specially designed Advocates page that is used as the home page and shows all the Advocacy Quests and their completion state (In Progress, Expires Soon, Not Started, and Earned). It also shows each user how other users are doing with the quests, so they can decide to compete and complete quests more quickly.