Missions and strategies

Missions are preconfigured rulesets that focus on specific types of activity and award a leveled badge that increments over time. Missions are always grouped into strategies which provide a business value focus. For example, creating content counts towards the Author mission and managing content counts towards the Curator mission. These missions are grouped into the Knowledge strategy with a goal of sharing knowledge in the community.

Missions reward growth in a specific area of activity: every time a user earns enough points from mission activities, the badge number goes up a level (and the user gets a point bonus). For example, the Helper mission (in the Support category) identifies growing achievements in replying, commenting, and creating content that is marked Official. Each time a user completes enough of these events to earn a set point total, the Helper badge gains a level.

Higher levels typically require more significant investment to level up.

Where missions and strategies are configured?

Missions and strategies are configured and active out of the box.

You can enable, disable, and modify strategies in the Rewards console, but you can't currently set up your own.

The activities in default missions are preconfigured. However, you can configure the missions and add your own missions to strategies. Also, you can enable and disable a mission and limit it to specific places in a community.

Where do users see missions?

Users are alerted in the Inbox when they complete an activity in a mission, and in activity streams when they reach a new level. They and other users can see mission badges in the profile bar, and missions they are working on are displayed on the Rewards tab on the profile page.

Where do users see strategy?

All the activity people complete in missions also counts toward associated strategies. The top 5 users who gained the most levels across all missions in a strategy category every 30 days get an Expert badge in that strategy. Users can earn an expert badge more than once.