DAU/MAU Report

The DAU/MAU (Daily Active Users/Monthly Active Users) chart provides a ratio of daily active users to monthly active users. This metric measures community interest by providing a percentage of how many monthly active users are engaged on a daily basis.

For example, if 1000 users were active last month, and 500 were active daily, then the DAU/MAU is 50%. That means that half the monthly active users were active every day. The highest value for DAU/MAU is 100%, which would mean all monthly active users are active every day.

Note: The monthly view of this chart uses an average of daily active users.

Metric Definition

DAU/MAU = Daily Active User / Monthly Active users

where:

DAU (Daily Active Users): A daily active user is someone who views any content type on any given day. Adding up all users identified as DAU provides the total daily active users for the specified reporting date.
MAU (Monthly Active Users): A monthly active user is someone who views any content type on any given day of the reported month. Adding up all users identified as DAU provides the total daily active users for the specified reporting date.